BUSINESS-TO-BUSINESS MARKETING IS JUST MARKETING TO CONSUMERS WHO HAPPEN TO HAVE A CORPORATION TO PAY FOR WHAT THEY BUY.
Some freelance copywriters specialize solely in business-to-business marketing and can't easily break away from years of "industry speak." There are other freelance copywriters who have award-winning experience in business-to-consumer advertising and find it difficult to "crossover" to B2B. To me, good B2B communications works like good B2C -- it puts people at the center of it -- creating an emotional connection that resonates stronger and longer. Fact is, business-to-business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. So if you're looking for a freelance B2B copywriter who has award-winning experience with some of the largest B2C and B2B clients -- from technology and manufacturing to healthcare and service industries -- I invite you to give me a call.
