ONLY 1 OUT OF 5 PEOPLE GET BEYOND THE HEADLINE TO READ THE WEB PAGE.
Offline marketing and branding is about getting attention. But online marketing is about giving attention. Great home pages are active; you can do something with them. Studies have shown that the right wording in your headline can increase your sales conversion rate by 1700%! You have 30 seconds or less to make a positive impression, or your site visitor will click away. To achieve better results, effective online copy starts with your market positioning, your value proposition, and your brand personality.
My job as a copywriter is to give your website, your banner ads, your email blasts, your viral videos, and your landing pages a "voice." The voice of the brand. If your web copy isn't igniting as much engagement and action as you had hoped for, perhaps it's time to give me a call.
Email Marketing
Websites & Microsites
Viral/Social Marketing