GREAT COLLATERAL NEEDS CREATIVE COPYWRITING AND SUPERB DESIGN.
Like great websites and direct mail, great collateral needs both superb design and exceptional copywriting. Considering that many consumer categories (i.e. real estate, financial and healthcare) and an equal number of b2b industries use collateral as a branding, sales promotional and informational tool, it’s important to use a creative resource that excels in all three. Think of me for your next collateral project. I work with great designers who know what effective advertising is all about.
