What's the real magic to my copywriting? I start with a blank slate and create a brand that has value in the marketplace. I believe that storytelling is central to the art of any good communication. And over the years, I have been very fortunate to work with some terrific clients who have allowed me to tell their story. Clients who respect good ideas and look for ways to implement them. Clients who expect truthfulness and passion. Clients who value research while seeing the wisdom of instinct and experience. Clients who demonstrate a belief in the value of ideas to drive business and work collaboratively to make it happen. If you're that kind of client, I'm that kind of creative person... someone with national credentials and a proven track record of building brands and driving sales.