Stuart Dornfield

“Biking” :60

PROJECT:

Few freelance copywriters or copywriting agencies go gaga over writing recruitment advertising. But when Sport Chalet asked me to write a radio spot to do just that, I saw it as an opportunity to also speak to Sport Chalet customers and demonstrate to them just how passionate the store associates are about sports. I wrote and produced a trilogy of spots that included tennis, mountain biking and snowboarding.