- sites/default/files/ShopKo BTS.mov
[click image to play]
sites/default/files/ShopKo Dad.mov[click image to play]
“My life. My style. My store.”
PROJECT:
(NOTE: Top TV spot is "Mom & Daughter" and bottom spot is "Dad & Son")BACKGROUND: As a leading Midwest discount department store chain, ShopKo was competing with larger national players like Walmart, Target and Kohl’s. As the Group Copy Head at this creative advertising agency, I identified Moms with Midwest values of family and home as the core audience for new television creative supported by my branding slogan: “My life. My style. My store.” The television creative resonated so well with consumers and company employees that the branding was used throughout the client’s multiple media channels including in-store, online, and print.