Stuart Dornfield

Award-winning freelance copywriting for clients who expect more.
More strategy. More insight. More creativity. More results!

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Featured Projects

View Case Study

  • sites/default/files/OD Teacher.mov

    [click image to play]

    "Teacher" :60

    PROJECT:

    This was the first "cause marketing" initiative in the office products category -- long before Staples, Office Max, or Target. This television creative not only received top honors by the National Retail Federation as the best TV spot of any speciality retailer in the country, it was also responsible for double-digit sales increases in school supplies for Office Depot.

  • sites/default/files/OD Janitor.mov

    [click image to play]

    "Janitor" :60

    PROJECT:

    Like the "Teacher" spot, this "Janitor" spot was part of Office Depot's Back-to-School campaign that helped the retailer achieve double-digit sales increases in school supplies that year.

  • "Real Estate/Holiday" :30

    PROJECT:

    Holiday time for Office Depot meant offering great gift ideas at guaranteed low prices. And while the "Pen" and "PDA" spots were focused on individual product categories, this generic Holiday season spot told a warm story about a realtor who helped a family purchase their first home.  

  • "PDA/Holiday" :30

    PROJECT:

    Selling PDA’s to early adopters meant connecting with them in new and innovative ways. This television creative was inspired by my wife’s not-so-secret-desire to get me more organized. Creative advertising that helped Office Depot grow their PDA sales by 46%.

  • sites/default/files/OD World.mov

    [click image to play]

    "World" : 60

    PROJECT:

    Just as Staples was inching closer to Office Depot’s $12 billion in annual sales, management asked me to affirm Office Depot’s leadership message. This television creative, filmed by renowned director Marcus Nispel, re-established the Company’s category ownership — worldwide.

  • "Gospel" :30

    PROJECT:

    The "Gospel" and "Irene Marie" spots were part of a 6 spot series that featured unique businesses around the country who purchased their office products from Office Depot. I not only enjoyed writing and producing these spots, but meeting the many different business owners around the country who made the campaign such a success.  Part of the customization of the campaign included re-arranging the "Taking Care of Business" music for each region/story line...from TexMex and Gospel to Surfer sounds and Bluegrass.

  • "Irene Marie" :30

    PROJECT:

    The "Irene Marie" and "Gospel" spots were part of a 6 spot series that featured unique businesses around the country who purchased their office products from Office Depot. I not only enjoyed writing and producing these spots, but meeting the many different business owners around the country who made the campaign such a success.  Part of the customization of the campaign included re-arranging the "Taking Care of Business" music for each region/story line...from TexMex and Gospel to Surfer sounds and Bl

  • "Karen’s Rise" :60

    PROJECT:

    To promote Office Depot’s multi-channel selling, this fun and campy spot used great writing, casting, directing, and radio advertising production to tell the story of how Office Depot can help an energetic career woman climb the corporate ladder.

  • "Ticket" :60

    PROJECT:

    Back-to-school was a time for parents and their kids to visit Office Depot for great deals on school supplies. Unfortunately, this "fast-moving" Mom couldn’t catch a break with her local highway patrol.

  • Office Depot Posters

    Posters

    PROJECT:

    The bus shelter posters at the top of the page were designed to increase awareness and drive traffic to Office Depot’s new “smaller footprint” EXPRESS stores located in urban neighborhoods, while the yellow transit ads helped support Office Depot's grand opening in Washington D.C.

  • Bus Shelters & Posters

    PROJECT:

    These out-of-home and in-store posters were designed to increase awareness and drive traffic to Office Depot’s new “smaller footprint” EXPRESS stores located in urban neighborhoods.

  • Office Depot "Cookie" Direct Mail

    PROJECT:

    Target & Objective:

    Welcome new small and medium-sized businesses in the area and incent trial with a $25 OFF coupon valid at their neighborhood Office Depot.

    Assignment/Creative Solution:

    Past mailings were producing low open rates and redemption. So we looked to create a greater “wow” factor with the window envelope showing a giant chocolate chip cookie. Redemption was 9%, the highest in Office Depot’s history!

  • sites/default/files/OD Pens.mov

    [click image to play]

    "Pen" :30

    PROJECT:

    Having created the first "Holiday" Gift Promotion in the office products retail category (View Office Depot Case Study above), the "Pen" spot one more in a series of Office Depot gift suggestions that included PDA's (See "PDA/Holiday" spot to the left) and more generic business gift spots (See "Real Estate/Holiday" spot to the left). Television all featured a "feel good" brand personality tied into the "Taking Care of Business" theme that was supported in print circulars.

  • "Copy Copy": 60

    PROJECT:

Copyright © 2010 Stuart Dornfield.