Posters, table tents & more!
PROJECT:
Offerdahl’s was originally known by many as a bagel and breakfast place. But when the restaurant concept was changed to Offerdahl’s Grill/Cafes serving quick-casual breakfast, lunch and dinner, a new repositioning campaign was needed. As a freelance senior copywriter at the agency, I led the design team in re-branding Offerdahl’s with the new theme: "What’s on your plate today?" I wrote and co-designed a new website emphasizing the 3 day parts, plus in-store posters and window signs, new menu boards, table tents and an e-blast program. The result? With no direct mail advertising, no outdoor advertising, no print ads and no television creative, same-store sales increased by a remarkable 11% in just 2 short months!
CREATIVE ADVERTISING AGENCY:
Mad4Marketing
What's on your plate today?
PROJECT:
Scope of Services:
Developed a new strategy and branding slogan -- What’s on your plate today? – and integrated it into offline and online communications. Copywriting and design promote the restaurant’s different day-parts, plus helped cross-sell other features such as catering, recruiting, and giveaways.Creative Advertising Agency:
Mad4Marketing
Offerdahl’s E-blast
PROJECT:
Offerdahl’s was originally known by many as a bagel and breakfast place. But when the concept was changed to Offerdahl’s Grill/Cafes serving quick-casual breakfast, lunch and dinner, a new repositioning campaign was needed. However, the client had few media dollars to spend. So as a freelance senior copywriter/creative director, I led the agency's creative team in re-branding Offerdahl’s with the new theme: What’s on your plate today? I wrote and co-designed a new website emphasizing the 3 day parts, plus in-store posters and window signs, new menu boards, table tents and an e-blast program. The result? With no direct mail advertising, no outdoor advertising, no print ads and no television creative, same-store sales increased by a remarkable 11% in just 2 short months!