Mon Classique by Morabito Parfum Print
PROJECT:
When Georgio of Beverly Hills proved that direct response advertising can be a successful channel for fragrance sales, my client ask me to create a rollout of “Mon Classique” by Morabito using direct marketing advertising in leading national fashion magazines such as Town & Country and Vogue. Color ads featured scent strips and order forms. TEXT: There are certain things a woman keeps to herself. One of them is "Mon Classique" by Morabito. A fragrance so private. So intimate. So limited in supply, it must be kept a treasured secret.