- sites/default/files/DolphinsMySeat.mov
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”My seat” :30
PROJECT:
As Group Head for a leading Omnicom creative advertising agency, we were struggling with slumping ticket sales and a poor win/loss performance for this popular NFL team. Branding consultants were at a loss. However, we rolled up our sleeves and created a new “pride” tactic capable of resonating with both past and present ticket holders by letting “Dolfans” own a stake in the team.
- sites/default/files/FINSVIDFINAL1.mov
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“Believe 2008” Viral Video
PROJECT:
After a bad string of coaching hires and the worst season in team history, a new attitude and spirit was needed to get fans to believe once again in their Dolphins. I was hired as a freelance copywriter by a media advertising agency in Boca Raton, Florida to create an internet marketing promotion that would re-energize fans, and the team itself. Without any advertising or promotion, this “Believe 2008” YouTube video has been viewed over 60,000 times and has a 5-star rating. More importantly, it started the team’s management and marketing consultants on a new path to reinvent themselves.