!["Spend Money Wisely"](http://www.stuartdornfield.com/sites/default/files/imagecache/project_thumb/Picture 10_0.png ""Spend Money Wisely"")
Magazine ads
PROJECT:
How do you make a Lexus dealer as distinctive as the cars they sell and the people who purchase them? Position JM Lexus as “The Four Seasons of Car Dealers” and showcase the brand experience that treats customers like guests. Television creative and print ads were used by the graphic design agency that hired me for this project.
- sites/default/files/JM Lexus New.mov
[click image to play]
sites/default/files/JM Lexus Used.mov[click image to play]
"Spend Money Wisely"
PROJECT:
I created the “Spend Your Money Wisely” campaign to support the JM Lexus “Underprice” concept that I helped develop with David Mullen when he was general manager at JM Pontiac. Television creative featuring a “yuppie” husband and wife was the primary medium used in the campaign. Here are two out of six spots in that series.