- sites/default/files/Jaragua.mov
[click image to play]
“Jaragua” :30
PROJECT:
As a branding consultant and creative advertising agency for Jaragua Casino/Resort/Spa in the early 1990’s, my marketing challenge was to entice people, primarily Latinos from South Florida, to hop on a jet for a weekend or a week of gambling and fun in Santo Domingo. This required sexy, visually striking television creative in English and Spanish and a promotional package tied in with American Airlines. Here’s the spot in Spanish.