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PROJECT:
One of the retail concepts that Office Depot launched was Images -- a chain of Kinko’s-type business centers with expanded services for small to medium-sized business customers. Because Images offered a laundry list of services that Kinko’s didn’t – everything from renting computers and office space to getting graphic design and mailing services – the challenge was how to convey that expanded list of services in a unique and compelling way. The radio advertising production required finding great voice talent who could bring my copy to life.




