Hop-A-Jet Direct Mail
PROJECT:
Hop-A-Jet is a private jet travel company offering its fleet of planes to corporate executives and affluent travelers. I was hired as a freelance copywriter to help the client build consideration and increase response rates. The “Feel the Freedom” direct mail campaign I created was written in 3 different long format letters accompanied by an envelope teaser, consumer brochure, lift note, and response card. A/B versioning was used to determine the control.