- sites/default/files/BellFordWrestlers.mov
[click image to play]
“Horses” :30
PROJECT:
During a period when “one price selling” was an emerging category in auto retailing, my client at Bell Ford wanted to break new ground as the only Ford dealer in Nashville to bring this unique value proposition to consumers. The “Saved by The Bell” television creative I wrote and produced used archive B&W footage and animation to help build awareness and drive ups. The television creative was later followed by a testimonial radio and TV campaign using the same “bell” sound effect.
- sites/default/files/BellFordWrestlersSaw.mov
[click image to play]
“Wrestlers” :30
PROJECT:
During a period when “one price selling” was an emerging category in auto retailing, my client at Bell Ford wanted to break new ground as the only Ford dealer in Nashville to bring this unique value proposition to consumers. The “Saved by The Bell” television creative I wrote and produced used archive B&W footage and animation to help build awareness and drive ups. The television creative was later followed by a testimonial radio and TV campaign using the same “bell” sound effect.
- sites/default/files/Bell Ford Testimonial.mp3
[click image to play]
“Testimonial #1“ :60
PROJECT:
During a period when “one price selling” was an emerging category in auto retailing, my client at Bell Ford wanted to break new ground as the only Ford dealer in Nashville to bring this unique value proposition to consumers. The “Saved by The Bell” television creative I wrote and produced used archive B&W footage and animation to help build awareness and drive ups. The television creative was later followed by a testimonial radio and TV campaign using the same “bell” sound effect.