Newspaper Ads
PROJECT:
During the Great Recession of 2009, there was a mountain of evidence that Americans felt they were let down by banks and the financial community at large. Working with this creative advertising agency’s graphic design team, I conceived and wrote the “Sorry” campaign to stop the reader and tell customers that Bank of Florida is still making loans and upholding the same standards of integrity that had kept the institution fiscally sound during the meltdown.
CREATIVE ADVERTISING AGENCY:
Mad4Marketing